Malus Clothing founder and long time band manager Jason Mageau, driven by an overwhelming passion for music, has started his own record label called BlkHeart Group! I have spent a lot of time working with bands weather it be from a sponsorship/marketing side, or the management side. Every band Ive come in contact with has had some sort of complaint with their label, manager, or what have you. Mageau explained. I have taken notes and listened enough to get a better understanding of what a band wants and needs these days, not to mention spending time in a band years ago, I know what makes a band feel good. I decided in my personal encounters gone wrong, that rather then point fingers and complain about how others are not doing their job correctly, or the way I wish they would, Ive just focused that attention and energy to better myself in the industry. If you want something done right, do it yourself, bottom line.
Starting a label in the rockiest music climate in history isnt an easy task but its one that Mageau is comfortable with. We have a pretty multi talented staff in place, and some great third party companies we are working with to ensure things are done right from the start. It is a tough time, but that can be taken advantage of, were able to see ones mistakes, and learn from them. Mageau commented. We have secured a solid financial backing, and we dont plan to bite off more than we can chew. I feel our marketing and creative knowledge will set us apart from the rest. We are more than just a new label, we are developing our artists with special attention, due to the size of certain labels rosters, they cant afford to give everyone fair treatment. I know this is pretty cliche know a days, but in this day and age you really have to think outside the box. I also feel like others are out there searching for that homerun right out of the gate, while our strategy is to get our bases loaded first.
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